CDW White Paper Sample

Choosing the right printer comes down to more than looking at how many pages per minute it can produce. Depending on your needs, color lasers or multifunction printers (MFP s) may make sense. For many organizations, consolidating multiple machines into an MFP can significantly reduce costs. Given that leasing a business class copier can cost up to $500 a month, Jeff Sandler, director of laser products at Brother, says more and more businesses are determining whether that’s a worthwhile expense.

“Customers think these little all-in-one devices don’t have the capabilities needed for their business,” says Robin Wessel, director of product marketing, Xerox. “That’s quite the contrary now. “With today’s new technology, we can do things on a low-cost, easily distributable desktop device people used to believe could only be done on a large centralized device.” There’s a similar reexamination of color printing. Most IT departments consider color lasers a luxury. But that’s no longer the case. In fact, there are ways organizations can save money by printing in color.

“Color allows you to identify the important information quicker than in black and white,” says Tom Codd, director of LaserJet marketing, Hewlett Packard. “We’re seeing a lot of companies printing their own marketing materials in house. “Instead of sending it to a print shop, they can produce brochures and glossy materials using brochure paper and do short run marketing pieces,” he adds. “That’s a big cost savings, and you have a lot more flexibility to make changes as needed.” Codd notes that the bulk of the printing is still done in monochrome. However, more devices are combining mono and color printing.