Socialtext White Paper Sample

This focus on adoption, instead of business value, had detrimental effects for enterprises looking to harness the power of social software, and we've seen proof of it time and again. According to Gartner, 70 percent of social implementations fail because they lack a business purpose. While adoption is important – high adoption has been critical to the success of every Socialtext implementation – it is not the end goal. Companies need to measure how social software is helping them satisfy their customers, grow revenue and adapt to change.

This white paper defines a strategic framework for gaining business value from social software. It outlines six successful implementation strategies, each oriented around a set of business results that can be achieved. Each Business Value Focus area has its own set of risks and rewards. The key to achieving your business goals with social software is to choose the focus area that is right for your organization, then orient your implementation around achieving its rewards and mitigating its risks.